Conference Details: North American Toll Free: 1.866.327.5544 North American Toll: 1.617.995.2903 Hong Kong Local: +852 3077 4610 Hong Kong Toll Free: 800 903 482 International Numbers<https://members.meetingzone.com/account/numbers.aspx> Host Passcode: 6946015# (Kurt) Participant Passcode: 5002396# *Should you need to access the international numbers, please click the link above and enter the respective passcodes. Agenda: 1) Introductions (5 min) 2) Determine messaging, i.e., developing content (30 min) 3) Describing a distribution model, i.e., communications channels, public relations efforts, and potentially budget (30 min) 4) Planning of the Singapore meeting (10 min) Potential messaging strategies: 1) ASCII issues primarily in order to keep the messaging simple and required investment low. 2) Reputation of companies and application writers that hold themselves out to be technically competent 3) IDN issues as UA is a global issue with global impact 4) The relatively low cost of repair 5) This has to be dome sooner or later anyway: do it once, do it right and never do it again 6) Firms are turning away customers 7) Developing awareness of the new TLD program overall Potential distribution models: 1) Social media, using the domain name industry and ICANN community to multiply messages through their own networks. 2) News stories: using news contacts within different global organizations and using (again) the ICANN community to make placements. 3) Individual corporate contacts: using high-level contact between global organizations to get proper management attention on the issue 4) Formal public relations efforts: hiring the correct firms to publicize the message to the right quarters