Inconvenient truth - it reflects largely what the industry (outside registries and registrars) sentiment is. Unfortunately he kind of nails it. Elliot Silver is a well respected blogger within the domain name investment community. The more sad truth is not the article, but that there is unfortunately a 'point away from myself' attitude about nTLD awareness (which I'd expand to say IDN, IDN nTLD, IDN ccTLD, and new TLDs in general). I'll mildly revise that - nTLD Registries have been undertaking some awareness campaigns but it has been typically focused upon where they can sell registrations or to obtain anchor tenants to attract required community/geo support or registration revenue. I've tried to give nTLDs a fighting chance within the NamesCon conferences, so that people can learn about new TLDs as they are launching and make their own decisions about their level of attraction/opportunity within them, but it must be nuanced messaging to help attract interest rather than push nTLDs - so as to not trigger the fear-based emotional reactions that come from many who have a vested interest in the status-quo and scarcity of .COM, such as the author of that blog. There is a lot of energy around ICANN funding awareness campaigns and funding them through use of last-resort TLD auction proceeds or other nTLD program fee surplus, If managed correctly and well executed, such activity could increase awareness and interest. Meanwhile, I'll throw in a +1 on your subject line along with whatever emoticon I can find to represent a mime tear. -Jothan Jothan Frakes Tel: +1.206-355-0230 On Fri, Sep 11, 2015 at 1:38 PM, Mark Svancarek <marksv@microsoft.com> wrote:
http://www.domaininvesting.com/i-am-not-interested-in-educating-buyers-about...