As we embark on our efforts with UA (Acceptance / Awareness) it is important to understand the developer mind, and the environment that exists beyond the "ICANN-o-Sphere". Good news! Stack Overflow, a community forum of developers that help one another with q&a, have released survey results from their most recent global user poll. https://insights.stackoverflow.com/survey/2019 We often misunderstand the world of the developers and the development and integration realm that our domain name _stuff_ enables, interacts with, and provides platform for. One of the biggest areas of feedback that I receive in discussions within developer communities is that the "domain companies and ICANN people (I think they more mean the community more than org)" are super disconnected from their realities. The feedback is that there is not a 'developer stakeholder group' within ICANN, and that there seems within the ICANN community, that the protracted bureaucratic nature of getting things done is difficult to get support from pragmatic management to remedy within their companies, and that there is an [false] assumption that the IETF is representative of the overall global community of developers, their goals, attitudes, preferences and objectives. As we approach the UA objectives with developers, understanding their universe will provide us good emotional intelligence about approaching the discussions. Where I have successes in communicating the importance of enabling and integrating UA into the design and development process is where I demonstrate empathy for the problems that face the people that I communicate the concepts with. Taking some time to look through the survey can help, and it is a quick read. -Jothan Jothan Frakes +1.206-355-0230 tel +1.206-201-6881 fax