Dear Jonathan, Eduardo, Thank you for additional information. Sincerely yours, Natalia ср, 26 февр. 2025 г., 03:18 Jonathan Zuck <JZuck@innovatorsnetwork.org>:
These are good questions Ed and I appreciate you thinking about them. There are certainly other purposes for the social media WG so it’s possible that is NOT a perfect candidate to be under ACES but we should hash it out. As for capacity building, I had thought it might be under ACES as it might help to get more guidance on what sort of materials and such we would want to create for AL volunteers to use around the word at conferences and such, in addition to our ACES directed campaigns. I feel like I could be talked into either way.
*From:* Eduardo Diaz via Aces <aces@icann.org> *Sent:* Tuesday, February 25, 2025 1:43 PM *To:* Natalia Filina <filinafilka@gmail.com> *Cc:* aces@icann.org *Subject:* [Aces] Re: Question about ACES
Natalia:
See below.
-ed
On Tue, Feb 25, 2025 at 9:29 AM Natalia Filina <filinafilka@gmail.com> wrote:
Eduardo, this is surprising and a bit discouraging information for me. As you may recall, the OE sub-committee had the following areas of work: Capacity building for whole At-Large, communication strategy for whole At-Large, social media working group, At_large Outreach and Engagement plan for each year across all communication channels and global events. Can we did it wider - yes, but we covered everything and we were perfect. This OE Subcommittee was archived without notice, discussion and coordination with its leaders and participants.
[ED] In the *At-Large Campaign Playbook <https://community.icann.org/download/attachments/350584878/ALCampaignPlaybookv01%5B1%5D%20-%20with%20Playbook%20Illustrations_JP03.pdf?version=1&modificationDate=1730870599000&api=v2>*, on page 6, it is mentioned that the Outreach and Engagement (O&E) group is being replaced by ACES.
Regarding social media, ACES views it as one of the models to support a campaign. It is my understanding that the existing Social Media Working Group will now be incorporated into ACES' work but with a different direction. Social media will be considered one of the models (as outlined on page 12) used to support a campaign, likely in conjunction with other models like the phone tree model. The focus is no longer solely on supporting outreach efforts, but rather on supporting ACES campaigns, which are centered on engagement.
According to the playbook (page 16), outreach efforts are now being delegated to the RALOs, as indicated in the side note.
Lastly, the Capacity Building Subcommittee will become a subcommittee of ACES, as outlined on page 23. Its focus will be the development of materials for engagement, as needed. For example, for the identification campaign, it can create materials to broaden participation in position development discussions, like those happening in the CPWG. For amplification campaigns, it can develop materials for education, such as teaching end-users how to protect themselves from phishing attacks, or for advocacy, such as promoting Universal Acceptance.
The new committee, as it was presented in Istanbul, has a narrow range of purposes for FY25: Next Round/ASP UA Day SSAC's Safer Cyber Campaign Source:
[ED] That is correct, but others can be added throughout the year as deemed appropriate by ALAC, taking into account ACES' available resources, such as the availability of volunteers and their workload with current campaign projects.
https://icann.zoom.us/rec/play/AJJyjpKkpeIWTWNa2VfWVU7azYMRFO8JX6ITTxAiSBsxl...
If I am mistaken it could be great to put the information and broader description here https://community.icann.org/pages/viewpage.action?pageId=414547990
[ED] I agree with you. I’ve been appointed to draft a strawman charter for ACES to help clarify its purpose, goals, and objectives, as well as to define its governance structure. I will share the link to the charter so that anyone interested can provide feedback. I strongly believe this process will help everyone, including myself, gain a clear understanding of this new initiative.
___
Best regards,
Natalia Filina
+7 906 722 5461
Moscow, Russia [image: Image removed by sender. Изображение пина-истории]
вт, 25 февр. 2025 г. в 14:29, Eduardo Diaz <eduardodiazrivera@gmail.com>:
Natalia:
This group is replacing the O&E sub-committee and has been given a broader scope. It was not created to focus solely on three topics. Where is that coming from? Please let me know if I’m mistaken.
Thanks.
-ed
On Tue, Feb 25, 2025 at 1:44 AM Natalia Filina <filinafilka@gmail.com> wrote:
Eduardo, hi!
it seems to me that all these working groups were cancelled with cancelled the O&E Sub-committee that united them.
ACES has a different focus of outreach, only 3 topics, as I remember. This Sub-committee doesn't replace OE at whole. If these WGs will be rebuilded inside, they will serve only 3 topics too (following the logic).
Best,
Natalia
пн, 24 февр. 2025 г., 23:25 Eduardo Diaz via Aces <aces@icann.org>:
Is it expected that this group will incorporate the previous capacity-building and social media groups into its scope? If not, what will happen to those groups?
-ed
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