I am taking advantage of my new "freedom" to do some long overdue cleanup. I found a short handwritten document I wrote about 10 years ago (after I had been involved with the ALAC for a year or two) on what Internet users want. Note that a lot of this is far beyond the remit of ICANN, but other parts are not. ================= Users want an experience that is: -Satisfying -Safe -Predictable -Easy to access and fast In a bit more detail, this means: - Pages display properly - No SPAM - No Phishing - Reproducible - Mail gets delivered - Fast enough that speed is not an issue. Another was of looking at is as an embodiment of the Principle of Least Astonishment (https://en.wikipedia.org/wiki/Principle_of_least_astonishment). They have no desire to know anything about Internet Governance. And most have no interest in how the Internet actually works. A classic quote from Arthur C. Clarke is "Any sufficiently advanced technology is indistinguishable from magic." It doesn't matter how or why it works, as long as it works. From my personal experience, I have been involved in the Internet for about 30 years. Due to the travel I have done, or other times it comes up in conversation, I have often been asked what I am doing. If I try to explain, the most common result is that their eyes glaze over, they say "oh, that's interesting" and they try to find a way to change the subject.