Dear IRT members, As we indicated in past calls, the ICANN Global Communications team is preparing to launch a series of integrated global media campaigns to raise awareness and interest in new generic top-level domains and the New gTLD Program: Next Round. A key objective is to reach audiences beyond Europe and North America. The first of these campaigns titled: New Research Reveals Marketing Leaders See Strong Potential in gTLDs Despite Knowledge Gap<https://www.icann.org/resources/press-material/release-2025-05-20-en> launched today, 20 May 2025. The primary aim of the campaign is to increase understanding of new gTLDs and the Next Round among brand and marketing leaders, a key audience for the program. Just wanted to flag this here and we look forward to discussing these with you during our Thursday call this week. Thank you. -- Kind Regards Bob.