Hello everyone, Since I've been assigned this task, I would like to highlight some aspects before tomorrow's meeting. As mentioned, UASG website needs better SEO-oriented content to rank higher in search engines. In order to analyze some aspects such as the right data entry of the snippet section, I need to access the backend, in our case WordPress. So what I can do here is simply talk about what I can see "on the surface". Let's take for example the page "Document hub": [cid:b2138db3-e1d0-4cb4-9975-e812b26a82e9] To optimize this site, we would need some text where we explain e.g. what this page contains, how users can benefit from this hub section, etc. This will help us position the keyword and give search engines some content to scan. Creating a more structured hub with subcategories (sub URLs) and a description of each can help as well. The richer, qualitative, and clear a page is, the more a page acquires value in the eye of the search engine. The same goes for the Case Studies<https://uasg.tech/case-studies/> section where basically there is no content. I tried to query "UASG case studies" and I didn't even get the webpage in Google on the first 2-3 results pages. This means Google does not even correlate at the moment my query with the title of this page. Writing a more clear title and a relevant and structured text is required. And in case you are wondering, yes, this is a lot of work that needs to be discussed also with SEO and web development experts 😄 [cid:62b678b3-f84e-43e2-827e-ca115061fa9f] Taking a look at the blog, the situation is somehow better, still not ideal if SEO is the goal. Let's take for example this blog post: * https://uasg.tech/2021/11/icann72-recap-highlights-on-the-progress-of-ua-and.... Quite a long article (which is good) but it lacks a clear structure for SEO. Usually, we divide articles into paragraphs using different headers (H1, H2, H3, etc.). Analyzing the code through my browser I can see the following: H2 is the title of the post which works perfectly but the article has no structure. [cid:e9605e75-edf5-42e6-afd0-6b23480ad8e3] Another section of the webpage, outside the article, is defined as H3. (But this could also be something predefined by the WordPress layout). [cid:6e3e2664-eda2-47fe-9bda-928c9f702b17] Now I want to you show a better example: * https://uasg.tech/2021/08/learn-how-you-can-help-build-a-more-digitally-incl... Can you see the article is better structured in paragraphs using H3 for each title?[cid:f7f926a9-7cd0-419d-a447-94a865beaf31] This is how it should be done technically. Still, the article is very small and it seems there is no keyword strategy behind so it is going to be hard to rank. All aspects I highlighted here can be easily improved in WordPress and they should ideally be taken into account in the future. There is a lot of work behind SEO and positioning a website with good content. But above all, there is much different expertise and thus experts involved. I, myself, work in content and I know how to create SEO-optimized pieces of content. But when it comes to ranking a whole website, I'm afraid it goes far beyond my professional skills. I hope my writing gave you at least a better understanding of some of the points that can be adjusted. As I said in the calls, I'm available to discuss together with you and the agency in charge of the website if my input is needed. If you want to learn about SEO-optimized content, Yoast as a great article: https://yoast.com/ultimate-guide-content-seo/#structure Best, Simone Catania https://www.linkedin.com/in/simone-catania-81542490 ________________________________ Da: UA-comms <ua-comms-bounces@icann.org> per conto di Seda Akbulut via UA-comms <ua-comms@icann.org> Inviato: lunedì 17 gennaio 2022 11:58 A: Seda Akbulut via UA-comms <ua-comms@icann.org> Oggetto: [UA-comms] Meeting Notes and Recordings (10 Jan 2022) Dear all, Kindly please find the attached Comms WG meeting notes from 10 Jan 2022 meeting. For the recordings and past meetings notes, please visit: https://community.icann.org/display/TUA/UA+Communications+WG Thank you. Best regards, Seda Akbulut
