Thanks Mark for sharing. Unique and straightforward video. On Thu, 9 Sep. 2021, 6:57 am Mark Datysgeld via UA-comms, < ua-comms@icann.org> wrote:

Hey all,

While doing some research today to assemble a course, I found a 2020 video on Youtube with over 3 million views explaining the DNS and ICANN. Hard to believe? I couldn't believe it either, but with a combination of a strong channel, a click-bait title, and some jokes, the channel goes about explaining that subject to a wide audience:

https://www.youtube.com/watch?v=6KDBpn8fW78

Since I had never seen something remotely as popular as this concerning Internet Governance in general, maybe this is something for us to analyze and understand in order to continue strengthening our communications efforts. We do not need to necessarily build our own channels for it, we could do partnerships with existing ones.

Best, -- Mark W. Datysgeld [markwd.website] Director at Governance Primer [governanceprimer.com] ICANN GNSO Councilor _______________________________________________ UA-comms mailing list UA-comms@icann.org https://mm.icann.org/mailman/listinfo/ua-comms _______________________________________________ By submitting your personal data, you consent to the processing of your personal data for purposes of subscribing to this mailing list accordance with the ICANN Privacy Policy (https://www.icann.org/privacy/policy) and the website Terms of Service (https://www.icann.org/privacy/tos). You can visit the Mailman link above to change your membership status or configuration, including unsubscribing, setting digest-style delivery or disabling delivery altogether (e.g., for a vacation), and so on.

Hi Mark, You are right, we definitely need to look at some external channels and new partnerships if we want to strengthen our communications efforts and spread UA messaging wider. Our existing channels are far from getting such a wide audience and defined stakeholders. Thanks for sharing this example and thoughts. Kind regards, Maria From: UA-comms <ua-comms-bounces@icann.org> On Behalf Of Mark Datysgeld via UA-comms Sent: Thursday, September 9, 2021 8:57 AM To: ua-comms@icann.org Subject: [UA-comms] An example of how to communicate our mission to the general public Hey all, While doing some research today to assemble a course, I found a 2020 video on Youtube with over 3 million views explaining the DNS and ICANN. Hard to believe? I couldn't believe it either, but with a combination of a strong channel, a click-bait title, and some jokes, the channel goes about explaining that subject to a wide audience: https://www.youtube.com/watch?v=6KDBpn8fW78 Since I had never seen something remotely as popular as this concerning Internet Governance in general, maybe this is something for us to analyze and understand in order to continue strengthening our communications efforts. We do not need to necessarily build our own channels for it, we could do partnerships with existing ones. Best, -- Mark W. Datysgeld [markwd.website <https://markwd.website> ] Director at Governance Primer [governanceprimer.com <https://governanceprimer.com> ] ICANN GNSO Councilor