January 2022 - UA-comms - lists.icann.org

Meeting Notes and Recordings 24 Jan 2022
by Seda Akbulut Feb. 2, 2022

Feb. 2, 2022

Dear all, All meeting notes and all call recordings are available on https://community.icann.org/display/TUA/UA+Communications+WG. For your convenience, I have attached 24 Jan meeting notes and the presentation about the social media paid campaign. Thank you. Best regards, Seda Akbulut

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UA Comms WG Meeting
by Seda Akbulut Jan. 25, 2022

Jan. 25, 2022

Dear UA Comms WG members, UA Comms WG meetings are held on alternate Mondays 1600. Join Zoom Meeting https://icann.zoom.us/j/92496391581?pwd=S3JFTEF2K0xGZjNaYVNyQlRiM0FuQT09 Meeting ID: 924 9639 1581 Passcode: ^+XR6=%03? Meeting ID: 924 9639 1581 Mobile Passcode: 8421079539 Find your local number: https://icann.zoom.us/u/acIaeN5FB6 Regards, Seda

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UA Comms WG Meeting - 24 Jan 2022 Monday 1600 UTC
by Seda Akbulut Jan. 25, 2022

Jan. 25, 2022

Dear UA Comms WG members, UA Comms WG meeting is on Monday, 24 Jan at 1600. Join Zoom Meeting https://icann.zoom.us/j/92496391581?pwd=S3JFTEF2K0xGZjNaYVNyQlRiM0FuQT09 Meeting ID: 924 9639 1581 Passcode: ^+XR6=%03? Meeting ID: 924 9639 1581 Mobile Passcode: 8421079539 Tentative meeting agenda: 1. Welcome and roll-call 2. UASG Newsletter- December 3. Brainstorming on how to create awareness and reach wider audience during ICANN73 4. Updates on Social Media Paid Campaign. Next campaign planning. 5. Updates on List of Tech Market Leaders for UASG communication - initial draft https://docs.google.com/document/d/1P8RzS7NyuGP7apdJ7x3RlPXNW8wy9bii4aSkSP8… [docs.google.com]<https://docs.google.com/document/d/1P8RzS7NyuGP7apdJ7x3RlPXNW8wy9bii4aSkSP8…> 6. AOB Find your local number: https://icann.zoom.us/u/acIaeN5FB6 Regards, Seda

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End of a cycle
by LILIAN IVETTE Trip and Learned Jan. 19, 2022

Jan. 19, 2022

A new period begins and with this the end of a great experience. For 2 consecutive terms I exercised the responsibility of being Vice Chair of this wonderful working group and although my wish was to continue with you. It is difficult for me since I have been appointment as a Mentor for ALAC for the ICANN Fellowship Program, which will require a lot of my time. I will continue to be linked to the wg and I take with me the satisfaction of having contributed to positioning universal acceptance in my LAC region. Thanks to the staff for their great support, to María for her excellent work and to you dear group thank you and keep working hard to continue consolidating the objective of the wg. Best regards, Lilian Ivette De Luque Bruges

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Re: [UA-comms] [Ext] About UASG website and SEO
by Seda Akbulut Jan. 19, 2022

Jan. 19, 2022

Thank you, Simone for reviewing the uasg.tech website content from an SEO perspective. All very useful and valid inputs. We will consider these for future blogs, content posts, etc. I've also forwarded your feedback to Blacknight to ask for their assistance in this matter. Since this work has two aspects: SEO-oriented content and website ranking, we can consider a single solution that will resolve both at once. Accessing the website requires specific permissions and procedures. All these can be addressed via SOW. Kindly note that, there is no meeting scheduled for Wednesdays until further update. The next meeting will be on 24 Jan Monday at 1600 UTC. Thank you. Best regards, Seda Akbulut From: Simone Catania <simone.catania(a)hotmail.com> Date: 19 January 2022 Wednesday 00:54 To: Seda Akbulut via UA-comms <ua-comms(a)icann.org>, Seda Akbulut <seda.akbulut(a)icann.org> Subject: [Ext] About UASG website and SEO Hello everyone, Since I've been assigned this task, I would like to highlight some aspects before tomorrow's meeting. As mentioned, UASG website needs better SEO-oriented content to rank higher in search engines. In order to analyze some aspects such as the right data entry of the snippet section, I need to access the backend, in our case WordPress. So what I can do here is simply talk about what I can see "on the surface". Let's take for example the page "Document hub": [cid:b2138db3-e1d0-4cb4-9975-e812b26a82e9] To optimize this site, we would need some text where we explain e.g. what this page contains, how users can benefit from this hub section, etc. This will help us position the keyword and give search engines some content to scan. Creating a more structured hub with subcategories (sub URLs) and a description of each can help as well. The richer, qualitative, and clear a page is, the more a page acquires value in the eye of the search engine. The same goes for the Case Studies [uasg.tech]<https://urldefense.com/v3/__https:/uasg.tech/case-studies/__;!!PtGJab4!qTJo…> section where basically there is no content. I tried to query "UASG case studies" and I didn't even get the webpage in Google on the first 2-3 results pages. This means Google does not even correlate at the moment my query with the title of this page. Writing a more clear title and a relevant and structured text is required. And in case you are wondering, yes, this is a lot of work that needs to be discussed also with SEO and web development experts 😄 [cid:62b678b3-f84e-43e2-827e-ca115061fa9f] Taking a look at the blog, the situation is somehow better, still not ideal if SEO is the goal. Let's take for example this blog post: * https://uasg.tech/2021/11/icann72-recap-highlights-on-the-progress-of-ua-an… [uasg.tech]<https://urldefense.com/v3/__https:/uasg.tech/2021/11/icann72-recap-highligh…>. Quite a long article (which is good) but it lacks a clear structure for SEO. Usually, we divide articles into paragraphs using different headers (H1, H2, H3, etc.). Analyzing the code through my browser I can see the following: H2 is the title of the post which works perfectly but the article has no structure. [cid:e9605e75-edf5-42e6-afd0-6b23480ad8e3] Another section of the webpage, outside the article, is defined as H3. (But this could also be something predefined by the WordPress layout). [cid:6e3e2664-eda2-47fe-9bda-928c9f702b17] Now I want to you show a better example: * https://uasg.tech/2021/08/learn-how-you-can-help-build-a-more-digitally-inc… [uasg.tech]<https://urldefense.com/v3/__https:/uasg.tech/2021/08/learn-how-you-can-help…> Can you see the article is better structured in paragraphs using H3 for each title?[cid:f7f926a9-7cd0-419d-a447-94a865beaf31] This is how it should be done technically. Still, the article is very small and it seems there is no keyword strategy behind so it is going to be hard to rank. All aspects I highlighted here can be easily improved in WordPress and they should ideally be taken into account in the future. There is a lot of work behind SEO and positioning a website with good content. But above all, there is much different expertise and thus experts involved. I, myself, work in content and I know how to create SEO-optimized pieces of content. But when it comes to ranking a whole website, I'm afraid it goes far beyond my professional skills. I hope my writing gave you at least a better understanding of some of the points that can be adjusted. As I said in the calls, I'm available to discuss together with you and the agency in charge of the website if my input is needed. If you want to learn about SEO-optimized content, Yoast as a great article: https://yoast.com/ultimate-guide-content-seo/#structure [yoast.com]<https://urldefense.com/v3/__https:/yoast.com/ultimate-guide-content-seo/*st…> Best, Simone Catania https://www.linkedin.com/in/simone-catania-81542490 [linkedin.com]<https://urldefense.com/v3/__https:/www.linkedin.com/in/simone-catania-81542…> ________________________________ Da: UA-comms <ua-comms-bounces(a)icann.org> per conto di Seda Akbulut via UA-comms <ua-comms(a)icann.org> Inviato: lunedì 17 gennaio 2022 11:58 A: Seda Akbulut via UA-comms <ua-comms(a)icann.org> Oggetto: [UA-comms] Meeting Notes and Recordings (10 Jan 2022) Dear all, Kindly please find the attached Comms WG meeting notes from 10 Jan 2022 meeting. For the recordings and past meetings notes, please visit: https://community.icann.org/display/TUA/UA+Communications+WG Thank you. Best regards, Seda Akbulut

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Meeting Notes and Recordings (10 Jan 2022)
by Seda Akbulut Jan. 18, 2022

Jan. 18, 2022

Dear all, Kindly please find the attached Comms WG meeting notes from 10 Jan 2022 meeting. For the recordings and past meetings notes, please visit: https://community.icann.org/display/TUA/UA+Communications+WG Thank you. Best regards, Seda Akbulut

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Chair's term completed
by Maria Kolesnikova Jan. 17, 2022

Jan. 17, 2022

Dear UA Comms WG members, One year has passed since I was elected as a Comms WG Chair and now my term comes to its end. During 2022 I will be involved in local projects more intensively, so I won’t have enough time to continue work in the Chair’s role, although I hope to keep some participation in WG activities and calls so far. I want to believe it was a productive and fruitful year for Comms WG. We successfully completed FY21 and have initiated realization of all planned activities which should be completed in time by the end of FY22. The Comms WG has started to spread the UASG Newsletter, keep an eye on UA events and publications worldwide, prepare the first social media paid campaign, website re-design and SEO audit, work on UASG content matrix to better organize its dissemination among the key stakeholder groups and strategic comms plan. We have begun to collaborate with other working groups on joint activities through sub-groups such as on Explainer Videos and IGF platforms. Of course, there are else many things to be done and achieved by Comms WG but we have worked on basements and made some progress. I would like to say many thanks to those WG members and staff who actively participate in our calls, provide their expertise and efforts and volunteer into the operational work of UA Comms WG. It was awesome to work with your, to learn from you and make brainstorming together. Please, keep doing it! 😊 To make the transition smooth and seamless, I am planning to finalize some of taken WG tasks in January-February and would be happy to share my experience with a new-elected UA Comms WG Chair, if needed. Thank you once again to those who supported me and provided the chance to get along this one-year Chair’s journey. Yours truly, Maria Kolesnikova

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UA Comms WG Meeting - 10 Jan Monday 1600 UTC
by Seda Akbulut Jan. 10, 2022

Jan. 10, 2022

Dear all, The Comms WG Meeting will be today at 1600 UTC (10 Jan Monday). Join Zoom Meeting https://icann.zoom.us/j/92496391581?pwd=S3JFTEF2K0xGZjNaYVNyQlRiM0FuQT09 Meeting ID: 924 9639 1581 Passcode: ^+XR6=%03? Meeting ID: 924 9639 1581 Mobile Passcode: 8421079539 Find your local number: https://icann.zoom.us/u/acIaeN5FB6 Regards, Seda

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Re: [UA-comms] [UA-Coordination] UA Coordination WG Meeting - Every fourth Thursday UTC 1400
by LILIAN IVETTE Trip and Learned Jan. 10, 2022

Jan. 10, 2022

Dear Seda and all, My apologies, I am unable to attend this wg call due to an unforeseen family problem. Thanks for your attention. Best regards, Lilian Ivette De Luque Bruges El lun., 10 ene. 2022 6:39, Seda Akbulut via UA-Coordination < ua-coordination(a)icann.org> escribió: > UA Coordination WG Meeting > > Time: Thursday every four weeks – UTC 1400 > > > > Join Zoom Meeting > > https://icann.zoom.us/j/94006994891?pwd=V2dWVGtqaFZ2VjBEc0QrZXN3cHh5Zz09 > > > > Meeting ID: 940 0699 4891 > > Passcode: S9Kxh6SM+a > > > > Meeting ID: 940 0699 4891 > > Mobile Passcode: 5564291011 > > > > Find your local number: https://icann.zoom.us/u/aczpanaKup > > > > > _______________________________________________ > UA-Coordination mailing list > UA-Coordination(a)icann.org > https://mm.icann.org/mailman/listinfo/ua-coordination > _______________________________________________ > By submitting your personal data, you consent to the processing of your > personal data for purposes of subscribing to this mailing list accordance > with the ICANN Privacy Policy (https://www.icann.org/privacy/policy) and > the website Terms of Service (https://www.icann.org/privacy/tos) You can > visit the Mailman link above to change your membership status or > configuration, including unsubscribing, setting digest-style delivery or > disabling delivery altogether (e.g., for a vacation), and so on.

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